Because there are so many Apple-loving fanatics who are badly addicted to their iPhones, the first wave of Apple Watch sales won’t give us a reliable indicator of whether this is a real success … or not.
Because we are talking about Apple here, there will be a few million customers who will like it and make it work – even though, deep down, they were very disappointed.
Review from Choir
Early reviews, it turns out, are a different animal, especially for Apple. The company has a tendency to send review units only to high-profile journalists who generally appreciate Apple’s previous products. It is a tightly controlled process, designed for marketing and sales effort.
If you can get some good high-profile reviews written – publications all issue initial reviews on the same day – it sets expectations, with and about readers and with every other tech journalist.
Because these journalists do not want to miss the opportunity to review the next Prelise Apple product, any negative impression is gradually noted and immediately angered by positive statements. Of course, Apple usually produces products that have some sort of new feature to discuss with optimism or praise, so it’s not so hard to stay in Apple’s good graces.
In the case of the Apple Watch, reviews are coming in from Apple’s people – consumer tech-focused journalists who know how gadgets and apps work. They not only have a tolerance for confusing interfaces, but also have experience solving them with little trouble.
To learn something important from early reviews, you need to read between the lines – and perhaps even increase the feeling. The first batch of Apple Watch reviews, while positive, manages to indicate a lot of shortcomings.
All the early reviews I have read so far are either “balanced” or simply oxymoronic. If all reviewers were asked to marry just someone, they would tell us about their suicide career, then start flirting with their pros and cons, and then eventually say “yes” – not Not just because of the qualities of the person, but because of their hopes for what that person can become in the future.
All of this points to the fact that by now, the size of the Apple Watch may be the first Apple product you really need to try and use – maybe for days – before You really know what it’s like and if it’s worth several hundred dollars.
Gentle Diggs, Still Falling In Love
Farhad Manju wrote for The New York Times, the “Watch” interface is not easy at all, and “can figure out what it can do, and how, it takes a few days of adjustment.”
So, for a regular man, does this mean that the interface will actually be difficult to learn? This can be very difficult to learn. If indeed it is, then this is a significant change for Apple. Easy to use and learn is the hallmark of many of Apple’s products. Despite all of Apple’s user-interface design efforts in the Apple Watch, its UI does not look user-friendly.
It’s hard to know if this is a problem with the general population yet, but the original iPhone interface was not only intuitive, but also fun.
Two days, Manju admitted that she was struggling to figure out what notifications she wanted to receive on her Apple Watch – and that it was taking several hours to fix the notification screen. “In other words,” he wrote, “it just didn’t work.”
Perhaps the biggest loss to all, Manju wore the Apple Watch publicly in the San Francisco Bay Area and Manhattan, but no one paid attention to it nor expressed much interest. How is a gadget that Apple worked so hard to turn into a fashion accessory?
Nevertheless, in one of his reviews, Manju also admitted that while it took three long, confusing and frustrating days to adjust, it became difficult for the Apple Watch.
Tension between hope and reality?
The Apple Watch was not quite the gatekeeper to his digital life that he wanted to do, wrote Geoffrey Fowler for The Wall Street Journal. Also, around three dozen apps were available – though 1,000 have been submitted to Apple – and they don’t seem useful enough.
“Still, in these early sketches of an experience, I can already imagine a lot more. I would like the Apple Watch to be my train ticket and my office key, for starters,” he wrote – which appears to be a Common denials in early reviews: The promise of the Apple Watch seems more compelling than the actual device.
That’s fine, critics say a lot, because the product is a first-generation product and Apple will soon refine it.
I’m not sure how I’m feeling about this feeling. On one hand, they are completely correct. On the other hand, is this going to be my feeling too? That I will feel good about the wearable computing future because it is Apple Watch version 1.0?